BHLDN by Anthropologie - Launch date: Feb 14th

Be You. Be Loved.

That is the new tag line for BHLDN

I love it.

On the heels of JCrew debuting its bridal line, Anthropologie is now throwing their bridal veil into the ring! On February 14th, Anthropologie is debuting its new bridal line: BHLDN. Right now you can get just a little peek into what they will be offering on their website (hints of rich fabrics, lace, feathers). I know people do not like background music while surfing but, I found the background music to be soothing while watching the slideshow of teaser images! The song is called  "What are we waiting for" by the icelandic group Amiina. 

Don't expect your pocketbook not to get dinged....retail prices for the brand range from $1,000 to $4,000 for gowns and $200 to $600 for event dresses. Yowsa. Later in the year, BHLDN plans to offer decorations to round out their bridal collection and I am really looking forward to seeing what they have to offer! The plan is to carry everything from cake toppers and lanterns, to DIY-type items that are already made, as well as more aspirational items like candelabras and mouth-blown glassware! I can only imagine the beauty of these items! Just one more thing to look forward to on February 14th....